Who is Zoe?
Well, I’m glad you asked.
I’m an Edinburgh-based freelance content writer. Born in the UK, raised pretty much everywhere but.
I’ve lived in Hong Kong, Singapore, Mexico, Japan and — drumroll — Glasgow. As a third-culture-kid, I’m a dab hand at stepping into other people’s shoes. It’s made me a better writer, listener and understand-er of diverse ideas and perspectives. You can see how that’s shaped my career further down this page.
I love black coffee, barefoot walks in The Meadows and playing my banjo while singing a song or two. Oh, and I also really like writing good things for good people like you.
(FYI, Mac’s short for Macnaughton — a good strong Scottish name, but makes a clunky logo).
My journey so far…
Over the past 5 years or so, I’ve*:
Managed a marketing team in an EdTech startup
Led content campaigns for a world-leading international online school
Written articles from interviews with elite athletes
Ghost-written opinion pieces for international news outlets
Consulted on content marketing strategy for a web design agency
Written digital and print news articles for a local newspaper
Started my own freelance content writing business from scratch — oh, hey! We’re all caught up.
*Not to toot my own horn, but this is just a wee sliver of my creative career. You can find me on LinkedIn if you want some proper intel, or have a nosy at some of my previous work.
What’s with the
?
From cave walls millions of years ago to A3 paper in nursery classrooms, we’ve been stamping our handprints on things since time began. It says “Hey, I’m a person, and you are too”. Because only another person would know what the heck they’re looking at when they see it.
In a world where it feels like the robots are taking over (and I know that’s not all bad), I believe some things are better left in warmer, fumblier human hands. Connecting with other people through writing — whether business or personal — definitely makes the list.
So my logo is that basic, universally human “Hey”. And at the end of the day, it’s what my writing is too. A nod to the reader of our common humanity (even if part of that humanity wants you to help them pay their bills).
