Feeling Stuck Selling Online? Here’s the First Step to Success
Selling online can feel overwhelming. If you're a new business owner, I know you want to build real connections with the people you're selling to, even in the digital world. As much as the internet is the new wild west, it also holds endless opportunities. Let's have a dig in to the biggest challenge I see new entrepreneurs face online, and the crucial first step to overcoming it.
Why selling online feels so hard
Starting an online business is a beautiful, dare I say spiritual journey. As entrepreneurs, we pour our souls into imagining and building something we believe in. But when it comes to actually selling online, this is where so many of us hit a wall. The biggest roadblock? Writing for online sales.
People hate writing. Or at least, they think they do. And look, if this is you, I'm not judging. I get it. Writing is daunting. Writing to sell online, even more so. It's never easy to talk about yourself, and that's exactly what you're doing when selling your business. You’re talking about a piece of yourself (if you’re doing it right, that is).
And then there’s the fear—the fear of coming across like a nasty salesman à la Danny Devito in Matilda. All you want to do is sell your product or service in a way that feels genuine, kind, and true to who you are.
Overcoming writer's block
I’ve been there. I didn’t have a website for so long when I first took the plunge as a freelance content writer. I had no problem getting stuck into writing other people’s website copy, but when it came to writing my own I got, well, just stuck. I wanted to say all the right things, which kept me from saying anything at all. I second-guessed myself constantly. Nothing felt natural. And lemme tell you — business certainly was not booming. It took me nearly a year since deciding to go freelance before launching the site I sell my services from today.
But here's the truth: if you want to sell anything online, you need to be a writer (or, at least, to hire a damned good one). In the digital world, you don't have a nice shop front in a prime location with plenty of footfall. Your words are pretty much the only thing representing you and your brand. And when they're used wisely in your online business content strategy, they are the tool you rely on for bringing in customers. What I'm saying is this: the success of your online business depends on how effectively you write.
Authenticity is the new currency in marketing
But before you start packing up your hopes, dreams and business plans, there’s good news. Writing to sell is easier than you think. You can be yourself and get fab results with authentic content writing. In fact, authenticity literally is the new currency. Now more than ever, people are craving real, honest connections. We’re drawn to brands that feel human, and most of all, relatable.
When you crack the code of impactful writing, everything changes. Your business — that piece of you you put so much time into making a reality — starts to align with your vision. You start to feel a sense of flow because you’re communicating your value in a way that feels true. Your audience actually connects with your words. People start coming to you more than you trying to reach them.
Long-form content creation is your new superpower
The first step: building up a bank of high-quality, long-form content. Think blogs, articles and newsletters — writing formats that all give you room to talk about what you know best. Long-form content creation is how you establish your authority fast. It's the only way to go from hollering into the void to drawing people in (and keep them coming back).
Hopefully by now you're on your merry way to write your brand's magnum opus. But if I've just left you thinking "where the heck am I going to find time for that?", there's a plan B. Hire a content writer for your online business.
How a personalised content strategy transforms your business
As a content writer, my job is to quite literally embody you and your brand. Sort of like a business "medium," except everyone's (thankfully) alive. I take what you're yearning to tell your audience and use my marketing skills to shape it in a way that'll get results. Think of me as a warmer, fleshier ChatGPT, only with better craic and feet for stepping into other people's shoes.
Here’s how it works:
We start with a 30-minute chat on Zoom where you tell me all about your business or idea while I sip my coffee.
I’ll take a day or two to digest the conversation and come up with a list of content ideas for you to choose from.
Once you pick your favourites, I’ll get cracking on writing high-quality blog posts, articles or newsletter pieces on those topics.
By the end, you’ll have your own personal long-form content bank like the one I was talking about earlier.
But really, that's just the start. Once you have your bank in place, you can break your longer content down into bite-sized chunks; perfect for social media or email marketing. If you like, I can show you how to do this too with a personalised content strategy to tie it all together.
Let's get the ball rolling
Sound like what you need? Let's make it happen. Fill out the contact form below to request a call. In just 30 minutes, I can promise we'll start giving actual form to your brilliant ideas. You've done the hard work of building your business: let's make sure people know about it.